The Department of Education (depEd) has developed DepED Service Marks and Visual Identity Manual (DSMVIM), 2018 Edition. It contains guidelines on the specifications and applications of department's name, seal, and logo to produce unified look in Deped communications and publications.
The DSMVIM contains standard designs and applications of the Department's service marks. Specifically, this Manual will serve as reference for the Deped official, personnel, and employees on the style and usage of the Department's name,seal and logo. It will also be useful for those involved in the production of official forms, publications, and advocacy materials in communication, multimedia and graphic creative soltions intended to enhance the the department's strategic priorities.
The DepEd Business card
The business card must be in vertical format with 2 x 3.5 inches (h x w).
The seal or the logo should be at the center top portion of the business card with 0.65 inches in height. The name of the business card holder must be written in Book Antiqua, 11 point size, bold, and the designation or position is in Book Antiqua 7 point size, bold. DepEd personnel must use black ink.
The office and email addresses at the bottom left corner and the telephone and mobile phone numbers, and email addresses at the bottom right corner must be written in Book Antiqua, 6.8 point size. The business card must use consistent and appropriate sizes of text for all lines to satisfy the principles of balance and proportion.
The business card with the Department of Education seal is for the Executive Committee members and employees with salary grades (SG) 24 and up. The business card with the Department of Education logo is used by employees with salary grades (SG) 23 and below.
The DepEd Pin, Watch and Ring
The DepEd pin that has the Department of Education seal is for the Executive Committee members and employees with salary grades (SG) 24 and up.
The DepEd pin with the logo is worn by employees with salary grades (SG) 23 and below. It is worn on the lapel of a business suit, or in a similar location on other attire. It is also worn by DepEd staff who travel abroad for scholarships, training programs, school visits, and educational tours. It is also worn during official functions, and in congress and senate hearings.
The Department also awards pins, rings, and watches with the DepEd logo for certain milestones of service, including five-year anniversaries to all its employees.
The DepEd Identification Card (ID)
The DepEd ID is vertical and has the size of an Automated Teller Machine (ATM) card.
For the whole Department, BLUEe is for the third level positions appointed by the President of the Philippines; RED is for the chiefs and other plantilla positions or regular items; and YELLOW is for the contracts-of-service and consultants.
In front of the card, the DepEd seal and logo, name and photo of employee, employee number, and position are placed.
A space for the employee’s other information is provided, too. To ensure card authenticity and to reduce the chances of fraudulent reproduction of ID cards, please contact the Personnel Division at (02) 633-9345 or (02) 636-6546, or email at bhrod.pd@deped.gov.ph for the card ID template
DepED Service Marks and Visual Identity Manual (DSMVIM) - DOWNLOAD
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